Brad Buller, PhD shapes adaptive reuse projects through history. By uncovering the economic, social and industrial forces embedded within buildings and precincts, history becomes narrative strategy—informing design, shaping project identity and differentiating developments.
SERVICES
SITE INTELLIGENCE
Early historical intelligence revealing the identity, opportunities and risks embedded within redevelopment sites.
What it’s for Understanding the historical forces that shaped a site before design begins. When it’s used Acquisition, feasibility and early concept development. Typical outputs Archival and documentary research; historical context analysis; identification of key narrative themes; early narrative opportunities for adaptive reuse; identification of heritage sensitivities.
HERITAGE PLACEMAKING STRATEGY
Developing narrative strategies that anchor adaptive reuse projects in place.
What it’s for Defining how a project expresses the history and identity of its site. When it’s used Early stages when teams are establishing place identity and project positioning. Typical outputs Heritage narrative strategies; thematic interpretation of site histories; concepts for public realm storytelling and interpretation.
DESIGN NARRATIVE STRATEGY
Integrating historical insight into architectural and landscape design.
What it’s for Embedding the history of a site directly into the design of a project. When it’s used During concept design in collaboration with architects and landscape architects. Typical outputs Narrative briefs for architecture and landscape teams; historical context for design concepts; interpretation embedded within architecture and landscape; articulation of historical themes across the built form.
HISTORICAL RESEARCH & SITE HISTORIES
Archival research uncovering the economic, social and industrial histories of a site.
What it’s for Producing the foundation that underpins placemaking, design narratives and project storytelling. When it’s used Across design, planning, marketing and community engagement phases. Typical outputs Detailed site histories; thematic interpretation summaries; archival source analysis historical timelines; industrial, social and cultural context studies.
MARKETING NARRATIVE STRATEGY
Translating historical research into compelling project storytelling.
What it’s for Ensuring project narratives are authentic, distinctive and grounded in place. When it’s used Marketing strategy, campaign development and sales phases. Typical outputs Campaign narratives; website and brochure storytelling; sales suite narratives; project storytelling frameworks; interpretation text and captions.
HISTORICAL ADVISORY
Strategic historical insight across projects and portfolios.
What it’s for Providing ongoing historical expertise across a developer’s project pipeline. When it’s used Throughout acquisition, design and marketing stages Typical outputs Early narrative insight for potential sites; review of project narratives; advice on heritage interpretation; historical context for community engagement; strategic historical input across portfolios.