Brad Buller, PhD shapes projects through history. By uncovering the economic, social and industrial forces embedded within sites, buildings and precincts, history becomes placemaking and narrative strategy—informing design, shaping project identity and differentiating developments.
SERVICES
HISTORICAL ADVISORY
Strategic historical insight across projects and portfolios.
What it’s for Providing ongoing historical expertise across a developer’s project pipeline. When it’s used Throughout acquisition, design and marketing stages Typical outputs Early narrative insight for potential sites; review of project narratives; advice on historical intepretation; historical context for community engagement; cross-portfolio comparison of historical risk and opportunity.
HISTORICAL RESEARCH & SITE HISTORIES
Archival research uncovering the economic, social and industrial histories of a site.
What it’s for Producing the foundation that underpins placemaking, design narratives and project storytelling. When it’s used Across design, planning, marketing and community engagement phases. Typical outputs Detailed site histories; thematic interpretation summaries; archival source analysis historical timelines; industrial, social and cultural context studies.
MARKETING NARRATIVE STRATEGY
Translating historical research into compelling project storytelling.
What it’s for Ensuring project narratives are authentic, distinctive and grounded in place. When it’s used Marketing strategy, campaign development and sales phases. Typical outputs Campaign narratives; website and brochure storytelling; sales suite narratives; project storytelling frameworks; interpretation text and captions.
DESIGN NARRATIVE STRATEGY
Integrating historical insight into architectural and landscape design.
What it’s for Embedding the history of a site directly into the design of a project. When it’s used During concept design in collaboration with architects and landscape architects. Typical outputs Narrative briefs for architecture and landscape teams; historical context for design concepts; interpretation embedded within architecture and landscape; articulation of historical themes across the built form.
SITE INTELLIGENCE
Early historical research and analysis that reveals the identity, opportunities and risks embedded within a site, before design begins.
What it’s for Understanding what a site’s record confirms, what it leaves unresolved, and what that means before money is committed to design or construction. When it’s used Acquisition, feasibility and early concept development. Typical outputs Archival and documentary research; identification of gaps, inconsistencies and undocumented prior uses in the record that could otherwise surface as costly surprises once design or construction begins; early narrative opportunities for mixed use, master-planned, precinct-scale and build-to-rent sectors.